Belief resonance
When certain information resonates with existing Belief system (or Belief network), they can be more readily accepted even if it’s not true.
A nice way to model this may be using the Belief network.
Some examples - I Believed These Four Lies by vlogbrothers (Hank Green)
Resonance may be what makes things viral.
Barraza2015heart studied the impact of narrative exposure to charitable giving.