The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It


The Entrepreneurial myth

That Fatal Assumption is: if you understand the technical work of a business, you understand a business that does that technical work.

The Entrepreneur, the manager, and the technician

The problem is that everybody who goes into business is actually three-people-in-one: The Entrepreneur, The Manager, and The Technician.


Put another way, while The Entrepreneur dreams, The Manager frets, and The Technician ruminates.

Infancy: the technician’s phase

If your business depends on you, you don’t own a business—you have a job. And it’s the worst job in the world because you’re working for a lunatic!