Evaluating the persuasive influence of political microtargeting with large language models
- https://www.pnas.org/doi/10.1073/pnas.2403116121
- Kobi Hackenburg and Helen Margetts
First, messages generated by GPT-4 were broadly persuasive, in some cases increasing support for an issue stance by up to 12 percentage points. Second, in aggregate, the persuasive impact of microtargeted messages was not statistically different from that of non-microtargeted messages (4.83 vs. 6.20 percentage points, respectively, P = 0.226).