How quantifying the shape of stories predicts their success

• https://www.pnas.org/content/118/26/e2011695118
• Olivier Toubia, Jonah Berger, and Jehoshua Eliashberg

Shapes of Stories, Narratology

Defined speed, volume, and circuitousness of narratives and connected them to success (academic papers and movies).

See also Berger2021what